A few years ago, city leaders in Round Rock developed an idea to capitalize on the city's strengths and create a unique identity that would distinguish Round Rock from neighboring communities. In short, the idea was this: "Let's make Round Rock the Sports Capital of Texas."
And the city's been busy! In fact, Community Impact Newspaper just released an article announcing a new 60,000 square foot sports complex to go up soon. What struck us about the article was the proposition that sports and the arts aren't mutually exclusive. Actually, they compliment each other pretty well. Check it out:
"'The Sports Capital of Texas campaign and the city's tourism efforts go hand-in-hand with Round Rock's Downtown Master Plan, which aims to revitalize historic downtown and broaden its footprint,' said Mayor Alan McGraw.
"'If people in town from Houston hear that downtown Round Rock is a really cool place to go, then they're going to go down there,' he said. 'That's why the effort into revitalizing downtown is so important. Because then that becomes a destination.'
"Adding more arts and entertainment venues, shops and restaurants downtown help support efforts to attract tournaments to the city, too. Players' parents, coaches and tournament directors make the decisions on which tournaments to attend, and they often choose to go somewhere that they can have fun outside of the ballfields."
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